How to Effectively Use Tech Innovations to Upgrade Your Marketing Strategy

How to Effectively Use Tech Innovations to Upgrade Your Marketing Strategy

The marketing world is changing so fast that you can’t even tell what will be new in a few years. It’s not like it was 10 years ago when you could put up a billboard and be done with it. There are countless strategies that you can employ in your business to attract customers and promote your brand, but today we’re going to focus on the use of technology in marketing. We’ll discuss what innovations to look for in order to take your marketing strategy from good to great!

1 – Digital Marketing
Digital marketing is the use of technology to promote brands and attract customers. According to Edge’s expert digital marketers, Social media marketing, Google Ads, and email campaigns are all excellent forms of digital marketing. Any time you’re using a smartphone or computer to read about your favorite company or search for a service, that’s digital marketing!

A few digital marketing techniques include:

Email Marketing:
This is sending out messages to your customers and prospects via email. You can be as specific or as wide as you want with the audiences you’re targeting, and it’s an effective way to spread information quickly and easily.

Search Engine Optimization (SEO):
SEO helps improve your business’s ranking in search engine results. Google and other search engines provide rankings based on how many clicks your site gets, so the more popular keywords you can target, the higher up you’ll show in results!

Search Engine Marketing
(SEM): SEM is advertising via pay-per-click ads on search engines like Google or Bing. The great thing about this kind of marketing is that business owners can choose exactly what they want their ads to say and where they want them to appear.

2 – Social Media Marketing
Social media marketing, another form of digital marketing, is using social media platforms like Twitter, Facebook, Instagram, etc to promote your brand and get the word out about your company. It’s a great way to add value and interact with your customers. When you use things like hashtags in posts, people can click on them and search for other posts with that same keyword. Other techniques include targetted advertising and scheduling posts to go to certain accounts at certain times. The latter is an effective way for you to help engage current customers while also attracting new ones!

3 – Augmented Reality Marketing
Augmented reality (AR) is the new hot trend that has been gaining momentum in marketing. With augmented reality, customers can hold their phones up and see a three-dimensional product element come to life on top of the physical object. They can even experience it with different senses and movements! Everyone knows and has seen the classic commercial of the woman trying on dresses. With augmented reality, you can take that virtual dressing room and make it come to life like never before. What’s more, is that you can share your AR images directly with others via social media!

4 – Artificial Intelligence (AI) & Machine Learning
Analytics are used during both targeted and untargeted marketing efforts in order to determine what’s working and what’s not. Machine learning is a subset of AI that allows computers to use past data to make decisions in the future without explicit programming. Using millions of photos, machine learning can identify whether or not an image will be appealing, which means you could get more click-throughs on ads! Also, with targeted marketing, machine learning can look at past data about your customers to recommend content or products that will appeal to them!

5 – Internet of Things (IoT)
The Internet of Things refers to the infrastructure connecting physical objects in the online world. With IoT, you can embed internet-connected sensors into everyday products and collect data from them, analyzing it with machine learning algorithms to find trends about your customers’ needs. This means that big data becomes much more precise! You can use this information to market your brand even better than before.

6 – Blockchain Technology
Blockchain is the technology behind Bitcoin, but it’s important for marketers to know about its role in marketing strategies because it can be used with other digital tools that marketers should know about! The main idea of blockchain is that each transaction has a permanent log that can’t be modified. This is great for marketers because you can use blockchain to trace the origin of an ad or product.

It’s not enough to just have a good marketing strategy these days. The market is constantly changing and evolving, which means that you need to be flexible in your approach if you want to stay relevant. One of the most important things for marketers today are tech innovations like augmented reality or artificial intelligence (AI). These new technologies offer exciting opportunities for businesses looking to differentiate themselves with cutting-edge marketing tactics!

Credit: @Allen Brown

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